SESA is a well-known Indian brand specializing in Ayurvedic Hair Care products. They expanded their business fairly recently and launched a product in Bangladesh. However, being a foreign brand, it was difficult for them to achieve recognition among the target audience. With our assistance, they decided to undertake a paid advertising campaign to increase their brand's visibility. It was a tremendous success, generating many views and even exceeding the overall view goal by threefold.
At first, the campaign was launched on CPM (cost per thousand impression) basis. It wasn’t a failure per se, but it didn’t bring the desired results. Then the campaign shifted toward CPV (cost per view). That became a moderate success. Then the Eid-ul-Adha coincided with the campaign. We targeted the Eid related keywords and that brought unprecedented results. So overall, the campaign turned into a huge success. Our target was to get 6-6.5 million impressions and 1.1-1.2 million views. But in the end, we got 7 million impressions and 3.1 million views.
This proves that we can always improve ourselves and meet the
goal set by our clients because our very efficient marketing team is always
ready for every obstacle. We promise to bring happiness to our clients, and we
never compromise with that.